"A family based in north London is looking for an remarkable and skilled tutor to assist their smallest child on his first steps to growing into an British gentleman."
Looking at this listing, you might naturally overlook the wording "beginning" as simple figurative language.
But, it could be the most important part of this unique job advert, as it aims to hire a mentor for a 12-month-old.
Many of applications have already been received since the unnamed family advertised their search for the £180k-a-year tutor, who must be "someone very special".
Over the last few weeks, the advert has attracted interest throughout the press, with several wondering why?
Progressive Approach
A tutoring expert, chief executive of a global tutoring firm, which is helping the family in their quest, explained that in spite of initial scepticism, he considered the concept "forward-looking", and "progressive".
When he met the family, he mentioned they understood the unusual nature of their requirement, and how immature their son is.
However, they stated that they "preferred not to postpone any longer" to engage a tutor, as they had held off until their older child was five, and by that point "cultural conditioning had by then become established".
But what did the family indicate by "cultural bias"?
It's "comprehensive", he replied. "The manner you eat, how you speak".
He said the elder child had absorbed "really subtle, unspoken signals" from the family, and had assumed their cultural norms. The family informed the consultant they hoped to prevent history to repeat itself with their infant.
The strategy: To engage a English tutor, who should speak with standard English accent, to shape the baby from the very start.
Natural Absorption
"Much of the development at the start here is somewhat osmotic," said the expert.
It's through this natural absorption that the family are expecting the child will acquire the British traits they wish to instil.
He explained the tutor must be an individual who studied at "prestigious academies – comparable categories of schools as the family aspire to send their son to".
"The tutor simply needs to be the right kind of person, they'll be performing things they don't even know they're doing, simply by nature," he added.
Expense Not a Factor
The family informed him the successful candidate should preferably also have familiarity of or interest in horse riding, skiing, creative fields and instrumental training so as to influence the child in a broad spectrum of passions.
Furthermore though, he said the family desired the tutor to sign up the child on a range of courses so the child would be "equestrian training and starting an instrument by the time they are approximately three years old".
In the family's view, guiding their son become a "UK sophisticate" will bring about success and create opportunities.
"Considering the pros and cons of that, because it's definitely a social class indicator," he notes.
Yet, in spite of all this tutelage in "Britishness", would the child pick up so-called cultural influence from the international family he is raised by regardless?
"Absolutely", answered he. "They understand this could fail, but they've simply adopted the view of, 'why not attempt it and we'll proceed as early as we can', because the expense of it is not a concern," he stated.
Impractical
There are some in the private teaching field who have those reservations.
An education leader, chief executive of a tutoring service, who also offer personal educators, wrote that "the development of embracing two identities, or indeed, becoming oneself, is something that must be lived into, not manufactured."
Peter noted that he had relocated from the Far East to the Britain at the time of childhood, and had been brought up understanding and practicing two backgrounds. He continued to study at the University of Cambridge.
"The concept that a single person can serve as a representation of UK identity, a person who can in some way transplant the characteristics of a English gentleman onto a infant child, appears naive and unfeasible," he wrote.
"Based on my background, having a typically UK tutor from babyhood will will not automatically produce the goal they desire.
"I did not have such a tutor, and yet I have been lucky enough to enjoy numerous of the opportunities they desire for their son."
He continued: "The truth is, cultural identity can not be imposed from the outside influences; it must be chosen, and it must be internally driven."
Buying Britishness
Naturally, UK identity is something the expert thinks can be taught – and sold.
"I believe the fact that the international society views us in this regard is something that we should be cherishing|valuing|appreciating
